Secret Sauce:
The hospitality benchmarking report
Quarterly trends on where operators are spending and how it’s changing.
Trusted by over 40 clients across 320+ UK sites
Is labour cost creeping up across the sector, or just in some parts of it?
From inside your business, it's hard to tell which pressures are hitting everyone and which are hitting you.
Most of the numbers floating around in hospitality are self-reported. Secret Sauce plugs that gap with quarterly trends built from real accounting data.
What’s in the report
The first edition covers a full year of data, including metrics like labour costs, margins, EBITDA, cost of sales, and utilities. These are reported as ratios and split by location and business type where sample sizes allow.
From 2027, each quarterly edition will focus on a different angle.
Making the case for hospitality
Secret Sauce can start to show this using real data from hundreds of sites.We'll discuss these trends publicly.
The more editions we publish, the clearer the picture becomes and the easier it is to have honest conversations about what pressures hospitality faces.
Get it first
Secret Sauce is an email report, with wider updates alongside it. Enter your details below and tick the checkbox to get it sent to your inbox in October 2026. You'll get every future edition too, quarterly from 2027. Opt out any time.
Book a chat
The public report is the visible part. Behind it, we're building data warehouses and bespoke data packs for clients who want a sharper view of their own numbers.
If you want to know more about our data services for clients, book a demo with Danny or contact us below.